AI Insights · Timothy · January 2023
Top 5 Health and Fitness Apps on iOS in Norway in Q4 2022
Discover the performance trends of the top health and fitness apps in Norway on iOS for Q4 2022, including metrics on downloads, revenue, and active users.
Throughout the fourth quarter of 2022, the top five health and fitness apps in Norway on iOS displayed varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance:
Strava: Run, Bike, Hike experienced a decrease in both weekly revenue and weekly downloads. Revenue started at approximately $45.5K in late September and gradually declined to around $22.9K by mid-December, with a slight rebound to $29.9K in the final week of December. Downloads also saw a downward trend from 1.2K to a low of 358 in mid-December, before climbing back to 677 by the end of the quarter. Active users fluctuated, peaking at 28.6K in early October and dipping to 21.4K in mid-December, ending the quarter at 27.7K.
Lifesum: Diet and Food Tracker showed a mix of highs and lows. Weekly revenue peaked at $20.5K in late October, then gradually decreased to $10.5K in mid-December before rebounding to $18.6K at the end of December. Downloads started at 885, spiking to 1.2K at the end of October, but then dropped to 485 in mid-December, with a slight increase to 766 in the last week of the quarter. Active users saw a slight decline from 13.7K to a low of 10.9K, ending the quarter at 12.4K.
Fitbit: Health & Fitness had modest but steady performance metrics. Weekly revenue began at $12.3K in late September, dipped to $8K at the end of October, and saw a final peak at $12.4K in late November. Downloads saw a significant spike in the last two weeks of December, from an average of 400 to 1.6K. Active users remained relatively stable, fluctuating between 12.7K and 14.5K, ending the quarter at 14.3K.
Zwift: Ride and Run maintained a stable revenue stream throughout the quarter, starting at $7.9K and peaking at $9.6K in late November. Downloads remained consistently low but slightly increased towards the end of the quarter, from 85 in late September to 200 in the last week of December. Active users increased gradually from 486 to 863 by the end of December.
Flo Period & Pregnancy Tracker demonstrated strong performance, with weekly revenue starting at $7K and peaking at $12.1K in mid-December. Downloads varied, with a notable increase to 993 in late November and ending the quarter at 940. Active users fluctuated between 27.5K and 30.5K, with a peak of 30.5K at the end of December.
For more detailed insights and data, visit Sensor Tower.
